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MBA’s helping to Green the corporate world… What could an MBA do for you?

June 2, 2009

When I was a freshmen in high school, I had an English teacher that assigned my class to find a piece of writing, then copy the structure using my own words. The idea was to understand and internalize how the masters do it, but with our own personality and creativity. It was a great exercise that I have used over and over in all kinds of areas of my life, not just writing. Any time I have wanted to learn a new skill, stepping in to the shoes of those that do it REALLY well has always helped me to understand where I want to end up.

So, the topic today is:

How do the masters in your field implement and define sustainability, and how can you use their frameworks and your own fantastic and creative ideas to leapfrog miEarthhands3les ahead?!?

According to Environmental Leader, there is currently an initiative by the Environmental Defense Fund  called the Climate Corps that pairs MBA students with large corporations for ten week projects to help them improve energy efficiency and sustainable practices.  Last year’s group of seven MBA’s reported savings of $35 million in net operational costs over five years while cutting 57,000 tons of carbon pollution annually. In addition, group identified ways to conserve more than 119 million kilowatt hours of electricity per year. All in ten weeks!

302613589_bc1acf69bb_oMakes it hard to say that Green costs more and isn’t worth investing in, doens’t it?

So, how could your business benefit from the expertise of a Green MBA? Could it save you money? Could it lower your carbon pollution footprint? Could it lower your electric bill? Yes!!! But what this program didn’t cover was communication! This it where your real opportunity comes in. When was the last time your business did something that was so great —and I don’t mean a big sale or a new website– I mean something really, really great, so great that you wanted to shout it from the rooftops?  This is Green marketing. This is why you hire a Green MBA (like me). We have the expertise to help you figure out how your business can be so great that you will have to shout it from the rooftops, and people will want to listen!

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