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When is your business more than a business?

July 11, 2009

Have you ever thought about what your business would be if it wasn’t a business? I don’t mean what would happen if your business failed. No, I mean something much more existential. What animal/mineral/plan/ object would your business be? 01aaapuppy

Would you be a wildcat? Stalking your prey…risking it all for your next kill? A new puppy perhaps? Finding your way through the world, nipping at the heels of the bigger dogs? Or maybe you’re a sailboat…. alone on the water… facing the storm with nothing but your wits.

Why does it matter, you ask? Businesses fail all the time because they don’t know who they are, and if you don’t know who you are, how can you determine who your customer is? Beyond that, if you don’t know who your business is, how will you know when you have taken it to the next level?

So, when is your business more than a business? Your business is more than a business when it’pic-37197s a Kia Sephia that desperately wants to be a cherry-red ’65 Mustang convertible.  Your business is more than a business when you decide that you want it to be more than a business. Better than a business. A better business. A ‘More Business’.

‘More Businesses’ are not just money-making/ service providing/ product producing entities.  ‘More Businesses’ provide fuel for their community, stewardship for the planet, and education for their customers.

So, are you an elephant or an orphan, a Mustang or a mouse?

1965_Ford_Mustang_V8_Convertible

….And how can you be more?

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